The project starts when the first shovel hits the dirt and when the first sledgehammer hits the concrete. The Breaking Ground design is about the first move on a big project, whether it be rebuilding an engine in your garage or stretching out the frame rails on a gnarly big rig. Even the greatest works of mechanical perfection had a humble beginning, starting with the first turn of the wrench. Bring out the tools, because you're about to burn the midnight oil.

We founded a company on the values of being diligent, hardworking and dedicated and we want apparel that reflects that vision. The sledgehammer has come to be the symbol of unrelenting determination, a sign that you keep the pedal to the medal and forge on to your destination in the Hammer Lane.